Everything You Wanted To Know About Data as a Service

Dmitry Kushnir

4 years ago

Table of Contents

Data is now widely seen as a necessary fuel for innovation and company growth in the short-term. As The Economist magazine famously suggested in one of its old issues: “data is the new oil”. Just like a car can’t move without gasoline, a modern-day company can’t go anywhere without data. The market for data is evolving rapidly, and an important catalyst for this are the newest popular methods of accessing data in its various ways through booming connectivity methods such as mobile phones, IoT sensors, etc. All these technologies generate new forms of information and ways of using it, for instance, AI that relies on a large amount of high-quality data to work.

The increased demand for data has led to expanding markets and the emergence of data processing companies classified as Data-as-a-Service (DaaS) companies such as Datanyze, Safegraph, Clearbit, PredictHQ, and DataFox. DaaS provides faster, higher quality data. This data quality can satisfy the needs of even the most demanding customers. For example, those who are engaged in training machine learning algorithms. Other companies can use the power of such data to optimize their operations, including supply chains.

“As organizations become increasingly digitalized, many are looking at DaaS models as they move to the cloud to streamline the delivery of data and their data supply chain,” said Simon Field, field CTO EMEA at Snowflake. “Convenient access to data insights is key for organizations and can typically explain the growth of DaaS adoption by organizations.”

Having data available within one location in the cloud is another benefit of DaaS for any organization that wants to empower the entire workforce on data-related matters and tasks, allowing for better communication.

“Data-as-a-Service allows organizations to break down the data silos that often exist with on-premise data storage, management, and analysis, where one department might miss out on the data stored by another department: limiting visibility of markets, risks, and opportunities,” said Jon M. Deutsch, vice-president and global head of financial services at Information Builders.”

What is Data as a Service?

Data as a service (DaaS) is a data management strategy that uses the cloud to provide storage, integration, processing, and/or analytics services over a network connection.

DaaS can be compared to SaaS (Software as a Service). Just as SaaS eliminates the necessity of software installation on devices and gives users access to digital solutions over the network, DaaS transfers most of the storage, integration, and processing operations to the Cloud.

Data as a service is far from a novel industry. This market is decades old, and many successful data companies such as Bloomberg, Oracle Data Cloud, and Nielsen were created some time ago and are industry leaders. It is worth saying that this approach is only now beginning to take hold. It’s easy to explain that the original goal of cloud computing services was to offer application hosting and data storage services. Over time, shared cloud computing services evolved and began to focus on integration, analytics, and data processing.

Today, DaaS is beneficial to many companies from different industries due to the advent of low-cost cloud storage and bandwidth combined with cloud platforms. The combination of all of this allows you to manage and process data quickly and at scale.

The DaaS market is actively developing today. For example, analysts from Market Research Future (part of Wantstats Research and Media Pvt. Ltd.) predict that by 2023, the size of this market will increase to USD 12 billion.

DaaS Key Attributes

DaaS is all about empowerment

DaaS companies must focus on integrating into existing workflows rather than demanding customers to change the way they do business. This requires deep customer knowledge, easy integration, and data that delivers immediate value to the business. It is important that DaaS companies focus on seamless integration and solving a well-defined customer problem.

DaaS is a margin

Data companies often have significant production costs, especially on a small scale. However, as the data business grows, gross margins often skyrocket in tandem with business growth. It is important to understand how your cost structure of acquiring, creating, and working with data changes as you gain new customers, exercising economies of scale. If your gross margin for your fiftieth client is significantly higher than for the first, then you are on the right track. This growing bottom line is a key element in building a large and resilient DaaS company.

DaaS must be machine-readable

As we discussed earlier, the accuracy and quality of data foster innovation powered by machine learning and AI. Any inaccuracy in the data can lead to disaster. Therefore, DaaS must be machine-readable. To make sure that the data is correct, you can implement tools that will help you brush up on your solution. For example, Crowdflower (now Figure Eight), Mighty AI, and Samasource label the data and clean it up for algorithmic use.

DaaS must be continuously updated

DaaS companies provide reusable data. The data must have a combination of speed (change over time, days, or hours) and intrinsic value in knowing the occurring changes. The higher the data transfer rate, the greater the potential for value exists in that company’s data. Real estate or stock market data is a great example of value growth at a faster rate.

The above aspects show the difference between traditional data companies and DaaS. In case you are planning to establish and grow a DaaS company, you should consider these elements.

As demand for AI-enhanced products grows, DaaS will only grow with it, but its data quality, speed, and margins is what separates winning companies from losing companies in the long run. As demand for DaaS grows, so will the marketplaces, data cleansing products, and services built around it.

Why use Data as a Service?

It is no secret that in any industry, a business has two fundamental goals: to increase revenues and to reduce costs. DaaS helps with both. On the one hand, structuring the work with data enhances efficiency and speeds up business processes, thereby simultaneously reducing costs while also improving the top line without even reinventing the bicycle. On the other hand, the DaaS methodology allows you to detect bottlenecks and, at the same time, potential growth points in the company’s production cycle, such as introducing predictive analytics and optimizing logistics, which can result in real, game-changing increases of the bottom line.

It is worth saying that DaaS is used both for the company’s internal needs and for the fulfillment of tasks set by customers. Moreover, in both cases, DaaS structures the workflow and accelerates the receipt of the result. As practice shows, the DaaS concept works best when implementing the following six stages as part of a single, sequential chain:

Creation and/or collection of data. Data can be obtained from external sources (media, social networks, data from mobile devices) and internal (databases, CRM, ERP, and most importantly, IoT).
Transportation. There are dozens of standard and non-standard ways of wired and wireless data transmission – modern providers can make networks out of almost anything.
Storage. Cloud storage solutions have become the standard of work today – there are various virtualization technologies and a huge selection of hardware solutions on the market.
Data analysis. This is the most difficult stage, where all the power of technological capabilities and the latest advances in mathematics are realized. At this stage, the most expensive specialists are involved, and most of the company’s primary data finally turns into useful (convertible into money), and, most importantly, presentable and readable information for clients.
Information security. Elements of this unified system must be present at every stage of the DaaS model.
Integration and implementation of the obtained results. The final stage, preceded by preliminary testing of the solution and the development of a pilot project, clarifies whether the solution has a positive effect and is a success.

How does DaaS work?

Companies can also use external DaaS services to access data. Many companies provide DaaS services through simple APIs. An example is the leading providers of company data: Opencorporate, Crunchbase, Orbis, etc.

What are the benefits of Data as a Service?

The potential impact of data as a service (DaaS) is enormous. And not just in terms of revenue, DaaS can benefit the entire organization and its customers when used correctly and successfully. Listed below are some of the main benefits that DaaS can bring to a business.

Data monetization. Many companies today have a lot of data. But they are experiencing some problems in organizing and using this data. Using DaaS, companies can not only help cope with the basic challenges but also start monetizing the data. This approach will make the data more accessible.

Cost-cutting. DaaS means that you buy processed data as a service. Instead of spending on data management and analysis software and employing data scientists to store their own data, companies pay one price to do it all in one package. They still get access to the data, but it’s already cleaned and processed for them!

DaaS means making decisions based on a data-driven approach, not making subjective or impulsive decisions based on emotion and behavioral bias. But rather, based on hard facts backed by numbers. Thus, you can save resources by conducting fewer tests to prove a certain theory.

Improving user experience. DaaS can help companies develop personalized customer experiences with predictive analytics to understand consumer behavior and patterns, better serve customers, and build loyalty.

As a company, you need to get to the future first, ahead of your customers, and be ready to greet them when they arrive. — Marc Benioff, Founder, Chairman, & CEO of salesforce.com

The fast track to innovation. A strategy built on a large amount of quality data allows you to introduce more innovations with less risk. Ideas based on this data are more likely to be successfully implemented. And most importantly, the speed of this implementation increases significantly, and all thanks to accessing data, which serve as a source of information for new initiatives and stimulate growth.

Flexibility in decision-making. Data from different sources in near real-time allows companies to make more effective strategic decisions and better data management. Data as a service can combine internal, external data sources and open data sources for a comprehensive business view. DaaS can also quickly deliver data for ad-hoc analytics using end-to-end APIs that serve specific business scenarios.

Financial flexibility. DaaS enables companies to balance investment and operating costs. Companies can use DaaS to run services without investing in systems and staff to manage their data. Besides, DaaS reduces the capacity of the source systems, reducing licensing, MIPS, and hardware costs. DaaS also helps organizations reduce service costs.

Reducing risks. No need to guess. Companies that rely on a DaaS provider are empowered to use data to take the right action and win. With DaaS, companies can leverage data virtualization and other technologies to access, aggregate, transform, and deliver data using reusable data services, optimizing query performance and ensuring data security and management, thereby reducing risk.

The need for cloud-computing technologies can be seen in greater detail in Spiceworks State of IT study, where respondents highlighted the benefits of moving toward cloud-based systems. Highlights included:

Providing access to data anywhere (42 percent)
Enabling better flexibility (37 percent)
Reducing the support burden on IT staff (36 percent)

It’s no surprise that nearly half of respondents noted unhindered access and reduced burden as some of the biggest benefits of cloud-based systems. This is because businesses traditionally collected, maintained, and managed their own data. In the last decade, however, data size and complexity have grown enormously, making internal and external management far more challenging.

Challenges to Consider When Using DaaS

Confidentiality

As soon as an organization decides to share and deploy data outside of its own organization, data management’s privacy comes to the fore. In a Data as a Service environment, confidentiality issues are of great importance because the data exchanged is deep and most often related to critical aspects that directly affect key business processes in the organization.

Security

This factor is critical for many organizations. The DaaS is also not protected from information leaks. DaaS provides easy access to data in its environment. On the other hand, it can make business-critical datasets open to multiple vulnerabilities. And as many organizations are moving to Data as a Service, it is critical to ensure security.

Data management

Data in the DaaS environment comes from many sources, and although this improves their quality, it isn’t easy to manage large amounts of data. To ensure a high level of data governance, the data integrity in a DaaS environment must be tested and verified to ensure that it is consistent with any other data. Verification is difficult to implement at this level, but it is an essential component to ensure that your organization meets data quality standards.

Limited capabilities

Customers can only work with tools hosted on or compatible with their DaaS platform, instead of using any tool of their choice to create their own data processing and analysis solutions. Finding a DaaS platform that offers maximum flexibility in the choice of tools solves this problem.

Thus, as with any cloud solution, the cornerstone of the DaaS paradigm is data security and privacy with high flexibility of integration solutions and broad functionality. DaaS providers have all the necessary infrastructure for collecting, storing, analyzing, and providing data insights in the form that the user needs, including Data Science tools (machine learning and other artificial intelligence methods) and process engineering.

According to the American company Retail System Research, a business is likely to face the following problems while working with DaaS, which is what kind of poll:

Who can use DaaS?

Data as a Service is economically viable with the possibility of reducing costs or increasing revenues by 5% or more. For a company with billions of dollars in turnover, this 5% can translate into a herculean dollar amount and can make a huge difference to measures of profitability.

In terms of scale, DaaS benefits businesses of all sizes with a well-thought-out strategy that includes evaluating the workflow in terms of two basic concepts: the tasks to be solved and the data that either already exists or needs to be obtained.

Only the volume of investments, the quantity, and quality of the elements of the DaaS-approach used to depend on the size of the business. For example, a restaurant food delivery startup can take advantage of free Google-powered data services, a couple of virtual machines in a low-cost cloud, free web hosting, free antivirus software, RSS feeds, and automated searches.

But a large company can implement tens of thousands of RFID tags with antennas and readers in production, equip sites where minerals are mined with cameras and LoRa transmitters, buy statistics on its industry from a consulting company, and process all this on a Hadoop cluster of a hundred servers in less than 1 business day.

You can have data without information, but you cannot have information without data.

Daniel Keys Moran

How to get started with data as a service

Getting started with DaaS may seem impossible. The main reason being that DaaS is still a relatively new type of business management solution. However, the task is not impossible or overly difficult, but what it is is – irresistible.

Resorting to DaaS eliminates much of the setup and preparation work associated with building an on-premise data solution. And with the ease of deployment of the DaaS solution and the availability of technical support services from DaaS vendors, this process does not require specialized personnel from the company.

Basic steps to get started with DaaS include:

Choosing a DaaS solution. Factors to consider when choosing a DaaS offering are cost, scalability, reliability, flexibility, and how easy it is to integrate DaaS with existing workflows;
Registering and activating your DaaS platform;
Transferring your data to the DaaS solution database. Depending on how much data you need to transfer and the speed of the network connection between your on-premises infrastructure and your DaaS, data migration can take time;
Enjoying the DaaS platform that is ready for use.

FAQ

? What is DaaS?

Data as a service (DaaS) is a data management strategy that uses the cloud to provide storage, integration, processing, and/or analytics services over a network connection. DaaS can be compared to SaaS (Software as a Service). Just as SaaS eliminates the necessity of software installation on devices and gives users access to digital solutions over the network, DaaS transfers most of the storage, integration, and processing operations to the Cloud.

? Why use Data as a Service?

? How does DaaS work?

The Data-as-a-Service platform is a complex solution in which various data sources and tools (for instance, self-service reports, business intelligence, and applications) interact. Once the platform is deployed, end users can access data using standard SQL over ODBC or REST. Companies can also use external DaaS services to access data. Many companies provide DaaS services through simple APIs. An example is the leading providers of company data: Opencorporate, Crunchbase, Orbis, etc.

What are the leading tools that are used to enable DaaS?

Generally, data as a service consists of the following types of technologies:

Data integration tools

Data integration tools select, prepare, extract and transform data. The tools also collect data from different sources to gather in one centralized place, the most common such tools are:

Talend data integration software. Which integrates corporate data to connect, access, and transform any data in the cloud or on-premises.
Informatica Powercenter. This data integration tool allows you to access, retrieve, and process data from various sources.
Data virtuality. Is an integration and data management platform for instant data access, easy data centralization, and data management.

Database Management Systems (DBMS)

DBMS is a complete software system to define, create, update, manage and query a database.

IBM Db2: an AI-powered hybrid database management software to manage structured or unstructured data either on-premise or in the cloud. Db2 is built on an intelligent common SQL engine designed for scalability and flexibility.
Microsoft SQL Server: a relational database management software to store and retrieve data used by other applications.

Self-service data preparation tools

Self-service data preparation tools help organizations democratize data. Empowering them by arming them with analytics capabilities, enabling business leaders to explore complex data at scale and have a greater understanding, and hence control of the organization through these insights and exercise of appropriate levers.

Pentaho 7.0: Pentaho provides open-source BI and data integration products that bridge the divide between big data and data preparation.
Datawatch Managed Analytics Platform: The platform is designed as an enterprise solution for self-service data preparation and visual data discovery. Its data preparation capabilities include: disparate data set manipulation, filtering, enrichment blending, and combining data.

To conclude

Working with data can provide many competitive advantages, but many companies experienced difficulties with managing data within the company. These circumstances contributed to the development of the innovative DaaS model. While DaaS offers the standard family-as-a-service benefits, it also has some value outside of its convenience of aggregating information. If used correctly, it enables companies to leverage a wide range of data to improve various business processes.

The functionality that is easy to learn through self-service portals allows you to use the power of analytics with a minimal level of technical knowledge and expertise. The arduous task of managing the data is outsourced to a highly qualified vendor, allowing enterprises to reap the benefits of high-level data analytics handed to them and not be burdened by the constant need to search, manage, and validate data.

With the expected exponential growth in the size, complexity, and diversity of data, the benefits of the data-as-a-service model are bound to become even more pronounced. As companies jostle for market share and struggle to get on solid footing, even the slightest competitive advantage in terms of dealing and operating with data can be the difference-maker. DaaS is poised and uniquely positioned to provide the capabilities that today’s data-driven companies crave, demand, or, even if they do not yet know about it, certainly very much need.